Health · E-commerce
From unmeasurable to validated.
RevUp rebuilt lead measurement and repositioned paid acquisition toward higher-value sellers for a diabetic-supply buyback service — on numbers the client can finally trust.
$8.22
Cost per validated lead
RevUp CMO
248
Verified submissions / 30 days
9.3/10
Pixel event match quality
100%
Compliant creative
CGM-led
Higher-value mix
The Challenge
Where Cash for Diabetics started
RevUp inherited an account optimizing toward a misconfigured event that logged tens of thousands of “leads” at $0.17 each — volume that never matched real form submissions. Spend skewed to low-value sellers, in a category bound by strict advertising rules.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran Cash for Diabetics through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Rebuilt the pixel and optimized against one validated form-submission event (9.3/10 match quality)
- 2 Repositioned creative toward higher-value CGM sellers — Dexcom, FreeStyle Libre
- 3 Led with QR-code drop-off to compress the return cycle from weeks to days
- 4 Kept every asset seller-framed and compliant — no health claims
RevUp CMO
What We Built
The page behind the numbers
Built by RevUp CMO
The Results
What changed
Trustworthy data and efficient qualified leads: 248 verified submissions in the last 30 days and a best cost per validated lead of $8.22 — on a pixel finally reporting real form submissions.
RevUp CMO
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