Your Strategy Launchpad
Guides, templates, and checklists to help you take control of your marketing — whether you work with us or not.
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Featured Downloads
Meta Ads Blueprint
The exact campaign structure we use for high-ROAS Facebook and Instagram advertising. Includes audience targeting frameworks and creative testing methodology.
Google Ads Audit Checklist
A 47-point checklist to find wasted spend, fix search terms, optimize bidding, and improve Quality Score across your Google Ads account.
The RevUp Playbook
Our proprietary 90-day system to accelerate revenue. Covers audit frameworks, campaign architectures, and scaling playbooks used with 50+ clients.
Paid Advertising
ROAS Calculator Spreadsheet
Plug in your ad spend, conversion rates, and AOV to calculate your true return on ad spend across all channels.
Download →Negative Keywords Master List
500+ negative keywords organized by industry to immediately cut wasted spend on your Google search campaigns.
Download →Creative Testing Framework
A structured approach to testing ad creatives on Meta. Includes variables, sample sizes, and decision criteria.
Download →LinkedIn Ads for B2B Guide
How to run LinkedIn campaigns that generate enterprise leads without burning through your budget in a week.
Download →Strategy & Growth
90-Day Marketing Plan Template
The same planning template we use with clients. Structured quarterly goals, KPIs, and tactical execution steps.
Download →ICP Workshop Template
Define your Ideal Customer Profile with this guided workshop template. Includes persona mapping and market sizing.
Download →Funnel Mapping Worksheet
Map your entire customer journey from first touch to closed deal. Identify leaks and optimize conversion at every stage.
Download →Competitive Analysis Framework
Analyze your competitors' positioning, pricing, messaging, and ad strategies with this structured framework.
Download →Want a Custom Strategy Instead?
These resources are a great start — but nothing beats a tailored plan built for your business.
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