Automotive
A local dealership pipeline, at a low cost per lead.
Local lead generation for an independent used-car and van dealership in Derry — form and WhatsApp leads delivered cheaply, straight to the sales team.
£2.70
Cost per lead (form)
RevUp CMO
262
Form leads, top campaign
2.97%
Blended CTR
£0.23
Cost per landing view
257K
Impressions in-market
The Challenge
Where Northern Motor Sales started
Northern Motor Sales — a family-run dealership built on “Quality cars. Honest service.” — relied on walk-ins and marketplace listings, with no scalable, low-cost way to start buyer conversations across Derry and the border region.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran Northern Motor Sales through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Launched local Meta lead-form campaigns targeted by radius around Derry
- 2 Ran a click-to-WhatsApp campaign to open direct buyer conversations
- 3 Fed a traffic layer to the website at £0.23 per landing-page view
- 4 Shifted budget toward the campaigns producing the cheapest qualified leads
RevUp CMO
The Results
What changed
262 form leads at £2.70 each from the top campaign, a 2.97% blended CTR across 257K impressions, and website traffic at £0.23 a visit — a steady, low-cost local pipeline.
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