Trading Education
From free lessons to a paying community.
A full-funnel Meta engine turned a trading-education brand's free-lessons offer into 1,173 leads — and a sales layer that finally monetized them.
1,173
Qualified leads captured
RevUp CMO
4.31%
CTR (≈3× benchmark)
$1.51
Lowest cost per lead
$1.60
Cost per click
$11.9K
Ad spend managed
The Challenge
Where PaperGains started
PaperGains' free-lessons offer pulled cheap leads, but the funnel stopped there. Purchases closed off-platform — Discord, course checkout, high-ticket calls — so Meta's pixel only ever saw part of the revenue, in a compliance-sensitive finance niche with a $68.94 CPM.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran PaperGains through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Rebuilt the School of Gains site and every page the funnel feeds into
- 2 Structured the account by offer: freebie, freebie-to-sale, and remarketing
- 3 Added a sales layer plus multi-step email nurture to carry the off-pixel closes
- 4 Built lead-routing automation that tags every lead by its source channel
RevUp CMO
What We Built
The page behind the numbers
School of Gains
TRADE
SMARTER.
THINK BIGGER.
GROW
TOGETHER.
growth, education, and long-term thinking.
The Results
What changed
1,173 qualified leads at a $10.11 blend (as low as $1.51), a 4.31% CTR at $1.60 a click, and a sales engine that switched on — 97 of 98 tracked purchases landed once the monetization layer went live.
Leads captured by month (2026)
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