Legal · Property
Qualified claims leads, in a niche Meta polices hard.
A native, education-first Meta engine brought a UK deposit-claims service ~395 qualified eligibility leads at £8.77 — in a regulated category where the usual hard-sell gets you banned.
£4.56
Cost per lead on the winning ad
RevUp CMO
~395
Qualified eligibility leads
£8.77
Blended cost per lead
2.67%
Winning-ad CTR
£3,200
Avg. claim value fed
The Challenge
Where Rental Claims started
Rental Claims (RDCS) helps tenants reclaim up to 3× their deposit — a strong offer in a category Meta polices hard. Fear-based or guaranteed-outcome messaging gets rejected, so volume had to come from a cleaner, compliant angle.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran Rental Claims through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Built a conversion landing page plus a 2-minute eligibility check wrapped in trust signals
- 2 Created native, education-first creative that reads like news, not a scare
- 3 Graduated the funnel from traffic to Lead optimisation, then scaled the winners
- 4 Held compliance discipline on every single ad and page
RevUp CMO
What We Built
The page behind the numbers
Built by RevUp CMO
The Results
What changed
~395 qualified eligibility leads at £8.77 — as low as £4.56 on the winning “Tenant Alert” creative — feeding a 94%-success, £3,200-average pipeline, without ever putting the ad account at risk.
Eligibility leads by month
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