E-commerce · Occasion Wear
8.57x ROAS on dresses — and climbing every month.
The Dress Outlet sells formal and occasion wear — prom, wedding, plus-size, and evening. We ran their paid social end to end, and turned Meta ad spend into predictable, profitable revenue: $64K in a single month at 8.57x return, up from 6.5x the month before.
8.57x
Peak ROAS — $64K revenue from $7.5K spend in one month
RevUp CMO
8.57x
Peak ROAS (Sept)
$108K
Revenue, 2 months
535
Purchases
−23%
Cost per purchase
The Challenge
Where The Dress Outlet started
Occasion wear is brutally competitive on Meta — every prom, wedding and homecoming season, hundreds of stores fight for the same buyers across the US and UK. The Dress Outlet had the catalog and the demand. What it needed was paid social that stayed profitable while it scaled — not spend that burned as it grew.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran The Dress Outlet through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Ran full-funnel Meta — Advantage+ Shopping, cold prospecting, and remarketing — structured by occasion (wedding, prom, plus, formal) and geo (US / UK)
- 2 Built a high-volume creative engine — image, video, and carousel ads refreshed continuously so no audience saw stale creative
- 3 Layered in creator and affiliate collaborations to widen reach and stack social proof on the winning products
- 4 Optimized weekly on ROAS and cost per purchase — killing losers fast and pushing budget into what was already converting
RevUp CMO
What We Built
The month that moved the numbers
August → September 2024
One month of optimization
Same account, same budget range — we cut the losers, scaled the winners, and the numbers moved in one month.
The Results
What changed
We ran The Dress Outlet's Meta ads as a profit engine, not a spend line. In August 2024, $6,750 in ad spend returned $44,146 — a 6.54x ROAS across 220 purchases. Then we optimized: cut the underperformers, scaled the winners, and refreshed the creative. In September, the same account did $64,017 from $7,467 — an 8.57x ROAS across 315 purchases, with cost per purchase down 23% to $23.70. Roughly $108K in tracked revenue across the two months — and a curve still pointing up.
RevUp CMO
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