SaaS · Home Services
Selling a new AI category to the trades.
A 7-month testing engine — 265 ads across nine trades — introduced an AI receptionist to home-service owners and drove trial registrations from as low as $27.
$27
Cost per trial (winning vertical)
RevUp CMO
4.76%
CTR on 367K impressions
265
Ads tested in 7 months
9
Trades targeted
$14.1K
Invested in the build
The Challenge
Where AI Dispatch started
AiDispatch is an AI virtual receptionist for home-service businesses — a brand-new category owners weren't searching for. The ad had to create demand and earn a trial, across many trades that feel the “missed call” pain differently.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran AI Dispatch through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Built a stepped offer down to a 7-day free trial to lower the barrier to a first “yes”
- 2 Ran relentless multi-format creative testing — 265 ads over seven months
- 3 Split into per-vertical campaigns: HVAC, plumbing, roofing, garage door and more
- 4 Personified the AI as “Lucy” to make a new category instantly make sense
RevUp CMO
The Results
What changed
Trial registrations from ~$27 in the winning Garage Door vertical, a 4.76% CTR across 367K impressions, and 265 ads of what-works intelligence — a de-risked demand engine for a category that didn't have one.
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