DTC · Lifestyle
A whole brand, built to launch before day one.
Aura is a Gen Z lifestyle brand entering a category owned by Stanley and Owala. Before it sells a single bottle, we built the brand, the product range, the store, and the go-to-market plan — the whole thing, ready to launch.
100%
Launch-ready — built before day one
RevUp CMO
Brand
Book, voice & color
2 SKUs
Full colorway range
Store
Shopify, built to sell
GTM
Phased launch plan
The Challenge
Where Aura started
Aura is entering a category owned by Stanley, Owala and Hydro Flask — as a young, founder-led brand with zero recognition. Before spending a dollar on ads, it needed a real brand that Gen Z actually wants to carry, plus a store and a product range ready to sell from day one.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran Aura through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Built the full brand system — brand book, voice, and a modern color identity for a Gen Z lifestyle brand
- 2 Designed the product line and its packaging — a clean, premium range built to show off
- 3 Ran the competitive audit and pricing, then wrote a phased go-to-market plan with clear KPI gates
- 4 Stood up the Shopify store and a creator/affiliate program — with FTC-compliant disclosure baked in
RevUp CMO
What We Built
The launch-ready stack
Launch-ready
Everything, built before day one
The Results
What changed
Before Aura sells a single bottle, the brand is built to launch: a complete identity, a designed product range, a Shopify store ready to take orders, and a phased plan to turn attention into a sell-out first drop. The hard part — looking like a brand worth buying — is already done.
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