Youth Sports · Basketball Program
The whole marketing department for a growing basketball program.
Nemesis Basketball runs youth programs across Québec — recreational to elite, ages 4 to 17. We didn't run one campaign. We became their marketing team: the brand, the always-on bilingual social, the acquisition ads every season, the merch, the events, and the site — season after season.
18+ mo
Always-on marketing — renewed season after season
RevUp CMO
18+ mo
Always-on, renewed
Full stack
Brand → web, one team
FR / EN
Bilingual, built for Québec
Leads + Reg.
Two ad objectives, every season
The Challenge
Where Nemesis Basketball started
A youth basketball program lives and dies by enrollment, and enrollment resets every season. Nemesis had to fill recreational, competitive and elite programs across the calendar — in a bilingual Québec market, competing for families' attention against every other activity. That doesn't need a one-off campaign. It needs a marketing department that never stops.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran Nemesis Basketball through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Built and ran the brand — the winged Nemesis identity, French-first, plus program thumbnails and a full merch line
- 2 Ran always-on bilingual social — 18+ months of continuous content across every season on the calendar
- 3 Ran multi-season paid campaigns — separate lead-gen and direct program-registration ads, segmented by program and age (4–11, 12–17, tryouts)
- 4 Handled the rest of the funnel — the website, the merchandise, and the marketing for the annual gala
RevUp CMO
What We Built
The site we run
Maîtrisez le jeu avec des entraîneurs d'élite.
Nous nous concentrons sur le développement de jeunes basketteurs talentueux et motivés grâce à un encadrement professionnel et à notre passion pour ce sport.
Rejoignez une équipeThe Results
What changed
We became that department. Nemesis runs on one team handling the brand, the content, and the acquisition end to end — and they've renewed us season after season for 18+ months. We're not putting fabricated numbers on this page: the honest proof is the breadth and the continuity. A brand families recognize, ads running every season for both leads and direct registration, and a bilingual site built to convert — all pulling in the same direction, all year.
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