E-commerce · NFC Reviews
A store rebuilt to convert — and the creative to match.
RoyalTap sells NFC “tap-for-a-review” stands to local businesses. We ran the creative and content — product photography, ads, a lead-magnet eBook, and a UGC campaign — and rebuilt the store around one job: turning visitors into customers.
4-in-1
Store, creative, eBook & UGC — one rebuild
RevUp CMO
Store
Rebuilt to convert
Creative
Photography, social & ads
eBook
Lead magnet, end to end
UGC
Campaign we led
The Challenge
Where RoyalTap started
RoyalTap sells NFC “tap-for-a-review” stands and cards to local businesses. The product was strong, but the brand and store weren't doing it justice — and in e-commerce, where the average store converts barely above 1%, a category like this lives or dies on how credible and clear the storefront feels.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran RoyalTap through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Redesigned and rebuilt the Shopify store around conversion — clear offer, trust signals, and clean product pages
- 2 Shot the product photography and produced the social and paid-ad creative
- 3 Wrote and designed the lead-magnet eBook — “How To Build a 5-Star Reputation in 30 Days”
- 4 Led a UGC campaign — commercials and creator videos to fuel the brand with authentic content
RevUp CMO
What We Built
The store we rebuilt
RoyalTapThe #1 NFC Dashboard To Power Up Your Business
Get more reviews with NFC tools and become your area's most trusted business.
The Results
What changed
The result is a store that finally looks like the category leader it wants to be — and it has to: the average Shopify store converts at just ~1.4%, while the top 20% clear 3.2%. We rebuilt RoyalTap's brand, creative and store to compete at that top end and turn the same traffic into more customers, without leaning on paid ads.
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