E-commerce · CPG
A whole brand, built from near-zero.
Slapple had a bold product and almost no marketing foundation. In five months we built the brand system, redesigned the store, rebuilt SEO from the ground up, and stood up a creator engine — the foundation a DTC brand needs before it scales.
30+
Deliverables across 7 channels
RevUp CMO
3/10
SEO baseline, rebuilt site-wide
21+
SEO articles (3 / week)
2×
Heatmap CRO rounds
10
Ambassador creatives
The Challenge
Where Slapple USA started
Slapple came to us with a bold nicotine-gum product but almost no marketing foundation — a Shopify store that didn't convert or rank (SEO scored 3/10), no cohesive brand system, no email program, and no creator engine — all aimed at a young, urban audience that expects a brand to look the part.
What We Did
The RevUp Method, applied
Audit → Implement → Scale. We ran Slapple USA through the same 90-day framework we use with every client — grounded in data, not guesswork.
- 1 Built the brand's visual system and rolled it across the store, content, and creative — one bold, urban identity
- 2 Redesigned the Shopify storefront: new imagery, custom product components, video, and two rounds of heatmap-driven CRO
- 3 Rebuilt SEO from a 3/10 baseline and shipped 21+ keyword-optimized articles at 3 per week
- 4 Stood up the creator engine — ambassador and influencer landing pages, 10 recruitment creatives, and a GoAffPro affiliate program
RevUp CMO
What We Built
The store we rebuilt
Built by RevUp CMO
The Results
What changed
In five months Slapple went from near-zero to a full-stack brand: a storefront redesigned for a younger buyer, a site-wide SEO rebuild, a weekly content engine, and a creator/affiliate system ready to scale — 30+ deliverables across 7 channels. It's the foundation a DTC brand needs in place before it pours money into ads.
RevUp CMO
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